MARKET STUDY OF THE SKINNY MIRROR: CUSTOMER PSYCHOLOGY & SHOPPING BEHAVIOR
Related Articles: Read The Truth and Why The Skinny Mirror Works
A recent double blind market study was conducted with 86 women in a popular underwear retailer which compared the effect a normal mirror and The Skinny Mirror© has on female consumer perception, attitude, and shopping behavior. The results…
18.2% MORE SALES
Customers exposed to The Skinny Mirror© in the dressing room purchased on average 18.2% more of the items tried on.
Women who were exposed to The Skinny Mirror© in a fitting room were more comfortable and had a more positive attitude toward toward their bodies in the fitting room than those who used the regular mirror.
LESS BODY DISSATISFACTION
The gap between their actual body and the body they would like to have was also smaller in The Skinny Mirror©, implying that they had less body dissatisfaction when trying on clothes.
A TRUER REFLECTION
Women who had been exposed to The Skinny Mirror did not believe that they were more “skinny” than they really were.The Skinny Mirror© did not lead to body size distortion because most women believe they are 2-3 sizes larger than they are.
Download the full study here : The Skinny Mirror Market Research Study
Look for the “Skinny” Mark.
The Skinny Mirror may soon be finding its way into your favorite retail store. If you THINK it might be The Skinny Mirror, simply check the bottom right corner for our “Skinny” logo. Since our mirrors were never designed to deceive – only to make you feel good, we are always up front about our mirrors being slimming. If it doesn’t have our logo, it’s not one of ours.